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Placing value on the personal connection – one customer’s story

Home BlogPlacing value on the personal connection – one customer’s story

Key takeaways:

  • A personal relationship with your banking team can provide a host of benefits.
  • With the help of a knowledgeable banking team, you can feel empowered to take your banking to the next level.
  • By utilizing online and mobile banking tools, you can increase the efficiency in your banking.

For Belle Plaine, Iowa resident, Lon Weber, banking is about more than money; it’s about a personal connection.

The 57-year-old began banking at MidWestOne in 2008 as he was preparing to open a fitness center. He quickly discovered the MidWestOne team was willing to go “above and beyond” to help him achieve his goals.

Whereas his former bank did little to help him start his new business at the time, the MidWestOne team offered a competitive business loan and financial advice for helping him get the business off the ground.

It worked. After successfully running the fitness center for five years, Weber was able to sell it. He then returned to his original trade of tool and dies. He manages Iowa Mold, which specializes in building injection molds.

While a business account was the start of his relationship with MidWestOne, he switched all his accounts and his home loan to MidWestOne after experiencing such great help with his business accounts. Weber now enjoys utilizing a variety of tools as a personal account customer.

“I really like using the online bill paying,” said Weber. “We pay nearly all our bills using the online bill pay feature.”

Weber also has a savings account with MidWestOne. For Weber, the online and mobile banking tools are all about convenience – including not having to use checks.

Beyond the convenience, Weber appreciates the great lengths the MidWestOne team goes to help him. While he works with many members of the team, he primarily works with Retail Managing Officer Mindy Atkinson in the Belle Plaine branch.

“She’s so open and honest,” said Weber. “It’s great to be able to pick her brain and discuss a lot of things. She’s really knowledgeable. I rarely stump her with a question.”

It’s that knowledge that has helped Weber utilize the tools available to him to increase his efficiency in banking. It also empowered him to run a successful business.

For Weber, it all circles back to the importance of that personal connection. He noted several lengthy conversations he has had with MidWestOne team members that have helped him along the way.

“To me, MidWestOne is a small-town bank with the accessibility of a large bank,” said Weber. “In other words, you have all the perks and features of a large bank but you still have that personal feel of a small-town bank.”

Now, Weber hopes to be a snowbird one day, and he said he’s glad to know there are MidWestOne branches in Florida.

If you’re interested in opening an account at MidWestOne, visit your local MidWestOne branch.

MidWestOne Bank does not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.